7 Tips on How to write a Proposal to win 90% of Jobs

As you already know, we have found Upwork, Fiverr, Freelancer or any similar websites to be very useful when looking for freelance clients. Writing a Freelance proposal is an instrument to win the best projects and increase your income as a freelancer. There is no specific format to learn how to write a proposal, often you can win a job with one line proposal and sometimes a lengthy proposal cannot get your job due to many factors involves. In the way, employers evaluate your proposal you can follow some standard rules that increase your chances to get contracts.

Let’s discuss it..

Table of Contents

1. Review the job requirements

The first and foremost step is to read the details of the Job requirements thoroughly. You have to pay attention to the needs of your clients. A client might use different and important keywords to define the job. Understand the client’s requirements and honestly assess if you’re confident enough to fulfill the requirements. The majority of clients are searching out the right Freelancer who actually knows the job requirements and in case you are capable of getting the client to recognize that you have studied all the requirements and have shown experience to complete that project, you have around won the job.

2. Start proposal on a special note

Start proposals with professional greetings, but remember the fact that it constantly depends on how nicely the customer you’re writing a proposal. If the client is repeated, then already you understand his/her name so you can start with their names, which is greater appropriate as an example (“Hello Xyz”), (Good evening).

Wonder the client by starting your proposal with the client’s name, which grabs their attention and they will be interested to read your proposal further that can make the application more personal. Finally, you can lead to winning the job!

This selection is a plus on Upwork as you can’t understand the consumer’s name at Fiverr till they start a communication with you.

Tip:  To wonder the client you may additionally start your Proposal with “congratulations” if the customer is starting a new organization or a new task.

3. Introduce yourself

Remember, you are writing a proposal, not a traditional cover letter. So, share your short introduction and project-related experience to the client in order to understand that you already know the job description. Do not focus on irrelevant and unrelated skills (and always keep your proposals as short as possible). Clients are specifically interested in themselves and accomplishing their goals. So if you lead by talking about yourself, then you’ll lose out to someone whose proposal is targeted around the client and their needs (I’ll show you an example of this shortly)

Bad proposal example for freelancer

This is what I call me, myself, and I proposal. Moreover, it will be able to begin your collaboration off on the wrong foot. The following example is the formal proposal intro:

Dear Sir/Madam,

I am writing to apply for the Content Writer job posted on Freelancer. I would love to work with you because I have followed your company since its inception and believe I could be a valuable asset.


Tip: There’s an artwork to providing simply sufficient detail to assist a client to understand how you are useful to their enterprise, however, no longer going a long way and giving them a full resume highlighting every high-quality asset.

4. Discuss a Project

Next, our intention is to expose the client that we have read and understood the job description. By discussing their project in a manner in which you are experienced working on a project and you know the way to do it. To gain their interest more you can copy/paste 2 to 3 lines from their description of your project in which they may be truly sharing the project requirements. Clients are likely to hire a person that at least reads the project description.

Example: “I have studied the job description thoroughly (copy/paste requirements here)”.

5. Tell them “why you’re good fit”

Next, your proposal also tells them “why you are a good fit for the open job. Ultimately, the aim of this section is to establish authority in your niche. Describing the present advantages of collaboration with you, as well as your qualities. You need to write two or three sentences on why you’re a good fit. Focus on being honest and present real information. It doesn’t need to be lengthy. Concisely tell them why you’re the best fit.

6. Portfolio Samples

This is an essential part to win your proposal. Drop a bunch of portfolio links RELEVANT to the said project as well as your relevant skills, exams, and certification. If you don’t have any, you’ll either build a bogus one (if applicable) or most likely fail to land the contract. There’s really no other way to prove your worth so building the portfolio BEFORE you start bidding is imperative in your startup phase.

7. Conclude with strong CTA

Last but not the least, at the end of your proposal on an advantageous note and include the strong call of action (CTA).

In case you include a question, it needs to be extremely honest to reply and make the client excited about the possibility of working with you. You want to mention something so the client ought to contact you.


Is there a handy time while we should speak this assignment further? I’m very excited to hear about the thing specifics, inclusive of the format and tone you envision. I am looking forward to having an opportunity to discuss further details on a phone call.

or even more short.

“How about a quick call to discuss the xyz part of your project for better understanding.”

Clients want to discuss their projects in more details. To my own experience this call to action at the end of your proposal increase your hiring rate by 80%. 

Close the proposal with:

Looking forward to your kind response.


Your  Name.



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